충남대학교 외국학술지지원센터

1.

The Progress Bias in Goal Pursuit: When One Step Forward Seems Larger than One Step Back / Campbell, M.C.; Warren, C. / Journal of Consumer Research, Inc., etc.] / The Journal of consumer research / 1316-1331 / 2015

2.

The Chinese ``Oppression'' Remedy: Creative Interpretations of Company Law by Chinese Courts / Hawes, Colin; Lau, Alex K. L.; Young, Angus / American Society of Comparative Law / The American journal of comparative law / 559-600 / 2015

3.

Periodic Advertising Pulsing in a Competitive Market Consumers' state dependence/brand loyalty may well be the underlying force that leads competitive brands to use both price promotions and advertising pulsing / Freimer, M.; Horsky, D. / Institute for operations research and the managemet sciences(INFORMS) / Marketing science:the marketing journal of TIMS/ORSA / 637-648 / 2012

4.

Predicting the Path of Technological Innovation: SAW vs. Moore, Bass, Gompertz, and Kryder The new Step and Wait (SAW) model predicts the path of a new technology better than Moore's law, Kryder's law, the Gompertz model, the Bass model, or other traditional models; results show that these traditional laws and models do not generalize across markets, and none holds for all technologies even in a single market / Sood, A.; James, G.M.; Tellis, G.J.; Zhu, J. / Institute for operations research and the managemet sciences(INFORMS) / Marketing science:the marketing journal of TIMS/ORSA / 964-979 / 2012

5.

Electric-field effect in InP quantum films (4 pages)/ / Fu, Huaxiang / Published for the American Physical Society by the American Institute of Physics / Physical review . B Condensed matter / p.75303. / 2001

6.

The Hyades Binary 51 Tauri: Spectroscopic Detection of the Primary, the Distance to the Cluster, and the Mass-Luminosity Relation / Torres, G / Published by the University of Chicago Press for the American Astronomical Society / ASTROPHYSICAL JOURNAL / 256 / 1980

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