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The MDPS method of message theme development: a new tool for managers/ / Mowen, J. C / Grayson Associates / The journal of consumer marketing / 428-445p. / 2003
2.
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THE HIDDEN COSTS OF SUBSTANCE ABUSE IN THE WORKPLACE / / Cummins Pub. Co., etc.] / Dairy field. / pp. 16-18 / 1988
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