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저널기사
The Challenge of Retaining Customers Acquired with Free Trials / Datta, Hannes; Foubert, Bram; van Heerde, Harald J. / American Marketing Association] / JMR, Journal of marketing research / 217-234 / 2015
2.
저널기사
The aircraft of the future: Plane truths / unknown / Economist Newspaper Ltd. / The economist / 89 / 2011
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