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Bidding Behavior in Descending and Ascending Auctions This article studies the effect of motivational, situational, and cognitive variables on bidding behavior in descending and ascending auctions / Cheema, A.; Chakravarti, D.; Sinha, A.R. / Institute for operations research and the managemet sciences(INFORMS) / Marketing science:the marketing journal of TIMS/ORSA / 779-800 / 2012
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