충남대학교외국학술지지원센터

글로벌메뉴

  • HOME
  • sitemap

주메뉴


임시보관함

  • |Home >
  • 임시보관함

검색간략리스트

1.
저널기사
Economic and Behavioral Perspectives on Brand Extension Many branding concepts such as signals and signaling can benefit from concepts from both economic and behavioral perspectives / Keller, K.L. / Institute for operations research and the managemet sciences(INFORMS) / Marketing science:the marketing journal of TIMS/ORSA / 772-775 / 2012

하단메뉴