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Optimal Admission and Scholarship Decisions: Choosing Customized Marketing Offers to Attract a Desirable Mix of Customers Target marketing and price discrimination for colleges / Belloni, A.; Lovett, M.J.; Boulding, W.; Staelin, R. / Institute for operations research and the managemet sciences(INFORMS) / Marketing science:the marketing journal of TIMS/ORSA / 621-636 / 2012
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