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The 38-Percent Solution: Empirical Generalizations for Repeat Viewing of Television Programs / Danaher, P.J.; Dagger, T.S. / World Advertising Research Center Ltd. / Journal of advertising research / 225-233 / 2012
2.
저널기사
Articles published in 2003,by issue / Ramirez, M. D. / Elsevier Science B.V., Amsterdam. / The Quarterly review of economics and finance / I-II / 2003
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