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Inhalt / Carl Heymanns / Deutsches Verwaltungsblatt : vereinigt mit Deutsche Verwaltungs : DVBL / I-II / 2016
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Advertising and promotion budgeting during volatile economic conditions: factors influencing the level of decentralisation in budgeting and its relations to budget size and allocation / Cheong, Y.; Kim, K.; Kim, H. / World advertising research center / International journal of advertising:The quarterly review of marketing communications / 143-162 / 2013
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