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검색간략리스트

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저널기사
The Emperor's New Clothes: Are We Seeing our Subjects Clearly? / Pettigrew, S. / Association for Consumer Research / Advances in consumer research / 371-375 / 2012
2.
저널기사
Can Brands Move In from the Outside? How Moral Identity Enhances Out-Group Brand Attitudes / Choi, W.J.; Winterich, K.P. / American Marketing Association / Journal of marketing / 96-111 / 2013
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