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Category Positioning and Store Choice: The Role of Destination Categories We propose an analytical approach to identify destination categories-categories that are important to shoppers' store choice decisions and in which the retailer provides superior value / Briesch, R.A.; Dillon, W.R.; Fox, E.J. / Institute for operations research and the managemet sciences(INFORMS) / Marketing science:the marketing journal of TIMS/ORSA / 488-509 / 2013
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