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The Brookings Model (Book Review). / Tinbergen Jan / American Economic Assonication / Journal of Economic Literature / 919-
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Consumer-perceived signals of ‘creative’ versus ‘efficient’ advertising / Modig, Erik; Dahlén, Micael; Colliander, Jonas / World advertising research center / International journal of advertising : The quarterly review of marketing communications / 137-154 / 2014
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