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The content of tourism degree courses in the UK / Airey, D / Butterworths / Tourism Management / p229-236 / 1999
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Are pharmaceutical ads affording consumers a greater say in their health care? The evaluation and self-empowerment effects of different ad appeals in Brazil / Koinig, Isabell; Diehl, Sandra; Mueller, Barbara / World advertising research center / International journal of advertising : The quarterly review of marketing communications / 945-974 / 2017
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