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A 20-Year Tradition: Marketing Art Meets Marketing Science: Best-in-Show Winners of the ARF's 2014 David Ogilvy Awards / ConAgra Foods (Grand Ogilvy Award); Hewlett-Packard Co. (Business Challenges); The Coca-Cola Company (Cross-Cultural); Art.com (Cross-Platform) / World Advertising Research Center Ltd / Journal of advertising research / 270-285 / 2014
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