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저널기사
Dynamic Competitive Retail Pricing Behavior with Uncertainty and Learning / Coughlan, A. T. / JOHN WILEY & SONS / MANAGERIAL AND DECISION ECONOMICS / 3 / 1994
2.
저널기사
Mining Marketing Meaning from Chatter: Strategic Brand Analysis of Big Data Using Latent Dirichlet Allocation / Tirunillai, S.; Tellis, G. / American Marketing Association] / JMR, Journal of marketing research / 463-479 / 2014
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