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Assessing the Societal Impact of Research: The Relational Engagement Approach / Ozanne, Julie L.; Davis, Brennan; Murray, Jeff B.; Grier, Sonya; Benmecheddal, Ahmed; Downey, Hilary; Ekpo, Akon E.; Garnier, Marion; Hietanen, Joel; Le Gall-Ely, Marine / American Marketing Association / Journal of public policy & marketing : JPP&M : an annual publication of the Division of Research, Graduate School of Business Administration, the University of Michigan / 1-14 / 2017
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