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The Buffer Effect: The Role of Color When Advertising Exposures Are Brief and Blurred This study shows that the color of the central object in a typical ad plays a key role in protecting gist perception during brief and blurred exposures / Wedel, Michel; Pieters, Rik / Institute for operations research and the managemet sciences(INFORMS) / Marketing science : the marketing journal of TIMS/ORSA / 134-143 / 2015
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