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Aggregation Bias in Sponsored Search Data: The Curse and the Cure This paper identifies the issue of aggregation bias in sponsored search data, discusses its consequences, and proposes solutions to reduce or eliminate the bias / Abhishek, Vibhanshu; Hosanagar, Kartik; Fader, Peter S. / Institute for operations research and the managemet sciences(INFORMS) / Marketing science : the marketing journal of TIMS/ORSA / 59-77 / 2015
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