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저널기사
Forms of Competition and Outcomes in Dual Distribution Channels: The Distributor's Perspective An empirical test of how different forms of competition within a dual distribution channel impact independent distributors and their customers / Vinhas, Alberto Sa; Heide, Jan B. / Institute for operations research and the managemet sciences(INFORMS) / Marketing science : the marketing journal of TIMS/ORSA / 160-175 / 2015

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