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저널기사
Addressing Endogeneity in International Marketing Applications of Partial Least Squares Structural Equation Modeling / Tomas, G.; Hult, M.; Hair, Joseph F.; Proksch, Dorian; Sarstedt, Marko; Pinkwart, Andreas; Ringle, Christian M. / Michigan State University Press / Journal of international marketing / 1-21 / 2018

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