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저널기사
An Empirical Investigation Of The Correlational Relationship Between Market Orientation An Performance Of Large Property Companies in Hong Kong / Tse, A. C. B. / INDIANA UNIVERSITY OF PENNSYLVANIA / INTERNATIONAL JOURNAL OF COMMERCE AND MANAGEMENT / 57-69 / 1998
2.
저널기사
EWOM across channels: comparing the impact of self-enhancement, positivity bias and vengeance on Facebook and Twitter / Vargo, Chris; Gangadharbatla, Harsha; Hopp, Toby / World advertising research center / International journal of advertising : The quarterly review of marketing communications / 1153-1172 / 2020
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