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Virtual reality in sjpncial marketing: a prjpncess evaluatijpnn / Timjpn Dietrich;Sharyn Rundle-Thiele;Krzysztjpnf Kubacki;James Durl;Matthew J. Gulljpn;Denni Arli;Jasjpnn P. Cjpnnnjpnr / Emerald Group Publishing Limited / Marketing Intelligence & Planning / 806-820

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