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Enabling and Cultivating Wiser Consumption: The Roles of Marketing and Public Policy / Ozanne, Lucie K.; Stornelli, Jason; Luchs, Michael G.; Mick, David Glen; Bayuk, Julia; Birau, Mia; Chugani, Sunaina; Fransen, Marieke L.; Herziger, Atar; Komarova, Yuliya / AMERICAN MARKETING ASSOCIATION / Journal of public policy & marketing / 226-244
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