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A classification of business-to-business buying decisions: risk importance and probability as a framework for e-business benefits

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자료유형	학술지논문
논문명	A classification of business-to-business buying decisions: risk importance and probability as a framework for e-business benefits
저자명	Hunter, L. M.; Kasouf, C. J.; Celuch, K. G.; Curry, K. A.
학술지명	Industrial marketing management
ISSN	0019-8501
발행년도	2004
권호사항	Vol.33 no.2
발행처	Elsevier Science B.V., Amsterdam.
페이지	145-154
언어	eng