충남대학교 외국학술지지원센터

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The resource-based view and marketing: The role of market-based assets in gaining competitive advantage

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상세정보
자료유형	학술지논문
논문명	The resource-based view and marketing: The role of market-based assets in gaining competitive advantage
저자명	Srivastava, R. K.; Fahey, L.; Christensen, H. K.
학술지명	Journal of management
ISSN	0149-2063
발행년도	2001
권호사항	Vol.27 no.6
발행처	JAI PRESS INC
페이지	777-802
언어	eng