충남대학교 외국학술지지원센터

글로벌메뉴

The impact of congruity between brand name and country of production on consumers' product

상세정보

상세정보
자료유형	학술지논문
논문명	The impact of congruity between brand name and country of production on consumers' product
저자명	Haubl, Gerald
학술지명	International journal of research in marketing
ISSN	0167-8116
발행년도	1999
권호사항	Vol.16 no.3
발행처	North-Holland
페이지	p99
언어	eng