충남대학교 외국학술지지원센터

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Are consumers heterogeneous in their preferences for odd and even prices? Findings from a choice-based conjoint study

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상세정보
자료유형	학술지논문
논문명	Are consumers heterogeneous in their preferences for odd and even prices? Findings from a choice-based conjoint study
저자명	Baumgartner, B.; Steiner, W. J.
학술지명	International journal of research in marketing
ISSN	0167-8116
발행년도	2007
권호사항	Vol.24 no.4
발행처	Elsevier Science B.V., Amsterdam.
페이지	312-323
언어	eng