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Factors Influencing the Adoption of Mass Customization: The Impact of Base Category Consumption Frequency and Need Satisfaction:

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자료유형	학술지논문
논문명	Factors Influencing the Adoption of Mass Customization: The Impact of Base Category Consumption Frequency and Need Satisfaction:
저자명	Kaplan, A. M.; Schoder, D.; Haenlein, M.
학술지명	The Journal of product innovation management
ISSN	0737-6782
발행년도	2007
권호사항	Vol.24 no.2
발행처	Blackwell Publishing Ltd
페이지	101-116
언어	eng