충남대학교 외국학술지지원센터

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Impact of brand personality on three major relational consequences (trust, attachment, and commitment to the brand)

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자료유형	학술지논문
논문명	Impact of brand personality on three major relational consequences (trust, attachment, and commitment to the brand)
저자명	Louis, D.; Lombart, C.
학술지명	JOURNAL OF PRODUCT AND BRAND MANAGEMENT
ISSN	1061-0421
발행년도	2010
권호사항	Vol.19 no.2
발행처	Emerald Group Publishing Limited
페이지	114-130
언어	eng