충남대학교 외국학술지지원센터

글로벌메뉴

Predicting brand preferences: An examination of the predictive power of consumer personality and values in the Australian fashion market

상세정보

상세정보
자료유형	학술지논문
논문명	Predicting brand preferences: An examination of the predictive power of consumer personality and values in the Australian fashion market
저자명	Mulyanegara, R. C.; Tsarenko, Y.
학술지명	JOURNAL OF FASHION MARKETING AND MANAGEMENT
ISSN	1361-2026
발행년도	2009
권호사항	Vol.13 no.3
발행처	Emerald Group Publishing Limited
페이지	358-371
언어	eng