충남대학교 외국학술지지원센터

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What's next in key account management research? Building the bridge between the academic literature and the practitioners' priorities

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자료유형	학술지논문
논문명	What's next in key account management research? Building the bridge between the academic literature and the practitioners' priorities
저자명	Guesalaga, R.; Johnston, W.
학술지명	Industrial marketing management
ISSN	0019-8501
발행년도	2010
권호사항	Vol.39 no.7
발행처	Elsevier Science B.V., Amsterdam.
페이지	1063-1068
언어	eng