충남대학교 외국학술지지원센터

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Brand equity in the professional service context: Analyzing the impact of employee role behavior and customer-employee rapport

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자료유형	학술지논문
논문명	Brand equity in the professional service context: Analyzing the impact of employee role behavior and customer-employee rapport
저자명	Biedenbach, G.; Bengtsson, M.; Wincent, J.
학술지명	Industrial marketing management
ISSN	0019-8501
발행년도	2011
권호사항	Vol.40 no.7
발행처	Elsevier Science B.V., Amsterdam.
페이지	1093-1102
언어	eng