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The Realms of Scientific Meaning Framework for Constructing Theoretically Meaningful Nominal Definitions of Marketing Concepts

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자료유형	학술지논문
논문명	The Realms of Scientific Meaning Framework for Constructing Theoretically Meaningful Nominal Definitions of Marketing Concepts
저자명	Teas, R. K.
학술지명	Journal of marketing
ISSN	0022-2429
발행년도	1997
권호사항	Vol.61 no.2
발행처	AMERICAN MARKETING ASSOCIATION
페이지	52-67