충남대학교 외국학술지지원센터

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How retailer and competitor decisions drive the long-term effectiveness of manufacturer promotions for fast moving consumer goods

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자료유형	학술지논문
논문명	How retailer and competitor decisions drive the long-term effectiveness of manufacturer promotions for fast moving consumer goods
저자명	Pauwels, K.
학술지명	Journal of retailing
ISSN	0022-4359
발행년도	2007
권호사항	Vol.83 no.3
발행처	Elsevier Science B.V., Amsterdam.
페이지	297-308
언어	eng