충남대학교 외국학술지지원센터

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Conceptualizing and Operationalizing Affect, Reason, and Involvement in Persuasion: The ARI Model and the CASC Scale

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자료유형	학술지논문
논문명	Conceptualizing and Operationalizing Affect, Reason, and Involvement in Persuasion: The ARI Model and the CASC Scale
저자명	Buck, R.;Chaudhuri, A.;Georgeson, M.;Kowta, S.
학술지명	Advances in consumer research
ISSN	0098-9258
발행년도	1994
권호사항	Vol.22
발행처	Association for Consumer Research
페이지	440-447
언어	eng