충남대학교 외국학술지지원센터

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Executives' Attitudes Toward Consumerism and Marketing: An Exploration of Theoretical and Empirical Linkages in an Industrializing Country

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상세정보
자료유형	학술지논문
논문명	Executives' Attitudes Toward Consumerism and Marketing: An Exploration of Theoretical and Empirical Linkages in an Industrializing Country
저자명	Rajan Varadarajan, P.
학술지명	Journal of business research
ISSN	0148-2963
발행년도	1994
권호사항	Vol.29 no.2
발행처	ELSEVIER SCIENCE PUBLISHING CO INC
페이지	83