충남대학교 외국학술지지원센터

글로벌메뉴

Corporate Credibility's Role in Consumers' Attitudes and Purchase Intentions When a High versus a Low Credibility Endorser Is Used in the Ad

상세정보

상세정보
자료유형	학술지논문
논문명	Corporate Credibility's Role in Consumers' Attitudes and Purchase Intentions When a High versus a Low Credibility Endorser Is Used in the Ad
저자명	Lafferty, B. A.
학술지명	Journal of business research
ISSN	0148-2963
발행년도	1999
권호사항	Vol.44 no.2
발행처	ELSEVIER SCIENCE PUBLISHING CO INC
페이지	109-116