충남대학교 외국학술지지원센터

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DIRECT-TO-CONSUMER ADVERTISING (DTCA) OF PHARMACEUTICALS: AN UPDATED REVIEW OF THE LITERATURE AND DEBATE SINCE 2003

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상세정보
자료유형	학술지논문
논문명	DIRECT-TO-CONSUMER ADVERTISING (DTCA) OF PHARMACEUTICALS: AN UPDATED REVIEW OF THE LITERATURE AND DEBATE SINCE 2003
저자명	Auton, F.
학술지명	ECONOMIC AFFAIRS -HARLOW THEN LONDON-
ISSN	0265-0665
발행년도	2006
권호사항	Vol.26 no.3
발행처	Blackwell Publishing Ltd
페이지	24-32
언어	eng