충남대학교 외국학술지지원센터

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Selecting a female athlete endorser in China: The effect of attractiveness, match-up, and consumer gender difference

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자료유형	학술지논문
논문명	Selecting a female athlete endorser in China: The effect of attractiveness, match-up, and consumer gender difference
저자명	Liu, M. T.; Brock, J. L.
학술지명	European journal of marketing
ISSN	0309-0566
발행년도	2011
권호사항	Vol.45 no.7-8
발행처	Emerald Group Publishing Limited
페이지	1214-1235
언어	eng