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Investigating the Drivers of Consumer Cross-Category Learning for New Products Using Multiple Data Sets We develop a heterogeneous, multicategory framework by employing multiple data sets to analyze the role of consumer-intrinsic influences, external factors, and marketing activities of the firm in the formation and evolution of consumer preferences across categories
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| No. | 권호·제본정보 보기 | 소장처 | 소장사항 | 청구기호 | 구독 | 최근입수호 |
|---|---|---|---|---|---|---|
| 1 | 중앙도서관/3층 외국학술지지원센터/ | 658.8005 M345b | 구독중 | v.43 no.6 |
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