충남대학교 외국학술지지원센터

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The Impact of Market Orientation, Product Advantage, and Launch Proficiency on New Product Performance and Organizational Performance

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자료유형	학술지논문
논문명	The Impact of Market Orientation, Product Advantage, and Launch Proficiency on New Product Performance and Organizational Performance
저자명	Langerak, F.; Hultink, E. J.; Robben, H. S.
학술지명	The Journal of product innovation management
ISSN	0737-6782
발행년도	2004
권호사항	Vol.21 no.2
발행처	Blackwell Publishing Ltd
페이지	79-94
언어	eng