충남대학교 외국학술지지원센터

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Marketing Psychological Services: Using Client Problem and Solution Perceptions to Design Help Offering Promotional Appeals

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자료유형	학술지논문
논문명	Marketing Psychological Services: Using Client Problem and Solution Perceptions to Design Help Offering Promotional Appeals
저자명	Jones, D. B.
학술지명	Psychology & marketing
ISSN	0742-6046
발행년도	2001
권호사항	Vol.18 no.3
발행처	JOHN WILEY & SONS LTD
페이지	261-280