충남대학교 외국학술지지원센터

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Business-to-Business Branding: A Review and Assessment of the Impact of Non-Attribute-Based Brand Beliefs on Buyer's Attitudinal Loyalty

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상세정보
자료유형	학술지논문
논문명	Business-to-Business Branding: A Review and Assessment of the Impact of Non-Attribute-Based Brand Beliefs on Buyer's Attitudinal Loyalty
저자명	Cassia, F.; Magno, F.
학술지명	CANADIAN JOURNAL OF ADMINISTRATIVE SCIENCES
ISSN	0825-0383
발행년도	2012
권호사항	Vol.29 no.3
발행처	ADMINISTRATIVE SCIENCES ASSOCIATION OF CANADA
페이지	242-254
언어	eng