충남대학교 외국학술지지원센터

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Cross-cultural marketing strategies for delivering knowledge-based services in a borderless world: the case of management education

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상세정보
자료유형	학술지논문
논문명	Cross-cultural marketing strategies for delivering knowledge-based services in a borderless world: the case of management education
저자명	Javalgi, R. R.; Joseph, W. B.; LaRosa, R. J.
학술지명	The Journal of services marketing
ISSN	0887-6045
발행년도	2009
권호사항	Vol.23 no.6
발행처	Emerald Group Publishing Limited
페이지	371-384
언어	eng