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When Attention-Getting Advertising Tactics Elicit Consumer Inferences of Manipulative Intent: The Importance of Balancing Benefits and Investments

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자료유형	학술지논문
논문명	When Attention-Getting Advertising Tactics Elicit Consumer Inferences of Manipulative Intent: The Importance of Balancing Benefits and Investments
저자명	Campbell, M. C
학술지명	Journal of consumer psychology
ISSN	1057-7408
발행년도	1995
권호사항	Vol.4 no.3
발행처	Lawrence Erlbaum Associates
페이지	p225-254
언어	eng