충남대학교 외국학술지지원센터

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All Dressed Up With Something to Say: Effects of Typeface Semantic Associations on Brand Perceptions and Consumer Memory

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자료유형	학술지논문
논문명	All Dressed Up With Something to Say: Effects of Typeface Semantic Associations on Brand Perceptions and Consumer Memory
저자명	Childers, T. L.; Jass, J.
학술지명	Journal of consumer psychology
ISSN	1057-7408
발행년도	2002
권호사항	Vol.12 no.2
발행처	LAWRENCE ERLBAUM ASSOCIATES, INC.
페이지	93-106
언어	eng