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How does celebrity meaning transfer? Investigating the process of meaning transfer with celebrity affiliates and mature brands

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자료유형	학술지논문
논문명	How does celebrity meaning transfer? Investigating the process of meaning transfer with celebrity affiliates and mature brands
저자명	Miller, F. M.; Allen, C. T.
학술지명	Journal of consumer psychology
ISSN	1057-7408
발행년도	2012
권호사항	Vol.22 no.3
발행처	Elsevier Science B.V; Amsterdam
페이지	443-452
언어	eng