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Beware the Challenge of the Importers: An Example of the Importers' Advertising Activity in the British Motor Car Market

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자료유형	학술지논문
논문명	Beware the Challenge of the Importers: An Example of the Importers' Advertising Activity in the British Motor Car Market
저자명	Hugh Johnson
학술지명	International Journal of Advertising
ISSN	0265-0487
권호사항	1982; VOL 1; NO 3
발행처	World advertising research center
페이지	273-278