충남대학교 외국학술지지원센터

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May the Force Be with You: Expanding the Scope for Marketing Research as a Force for Good in a Sustainable World

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자료유형	학술지논문
논문명	May the Force Be with You: Expanding the Scope for Marketing Research as a Force for Good in a Sustainable World
저자명	Mende, Martin; Scott, Maura L.
학술지명	Journal of public policy & marketing
ISSN	0743-9156
권호사항	VOL40NO2
발행처	AMERICAN MARKETING ASSOCIATION
페이지	116-125