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BOOKS IN REVIEW - Smart Customers, Dumb Companies - The authors of Simplicity Marketing advise marketers to offer multifaceted products to reduce the number of choices consumers must make. Our reviewer argues for a different approach: "gonzo marketing." Also, find out which books caught the attention of HBR's editors in 2000./
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| No. | 권호·제본정보 보기 | 소장처 | 소장사항 | 청구기호 | 구독 | 최근입수호 |
|---|---|---|---|---|---|---|
| 1 | 중앙도서관/3층 외국학술지지원센터/ | 650.5 H339 | 구독중 | v.103 no.6 | ||
| 2 | 중앙도서관/3층 외국학술지지원센터(보존)/ | 650.5 H339 |
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