충남대학교 외국학술지지원센터

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Adapting within relationships to adapt to market-led change: Does relationship success lead to marketplace inertia?

상세정보

상세정보
자료유형	학술지논문
논문명	Adapting within relationships to adapt to market-led change: Does relationship success lead to marketplace inertia?
저자명	Beverland, M.
학술지명	Industrial marketing management
ISSN	0019-8501
발행년도	2005
권호사항	Vol.34 no.6
발행처	Elsevier Science B.V., Amsterdam.
페이지	577-589
언어	eng